A new trend of learning and teaching: Behavioral intention towards mobile learning

Mobile learning has expanded the reach of electronic and distance education, which been made possible by modern technology globalization. There is a need to identify elements that are essential in determining behavioral intention towards mobile because there dearth scientific justification for their importance. The goal study ascertain how affected perceived entertainment, informativeness, irritation, trust, value. Moreover, examines mediating role attitude among aforementioned variables learning. Finally, moderating impact social influence on relationship between investigated. multistage cluster sampling technique used gather data from 586 students. Multiple regression analysis utilized test hypotheses, whereas AMOS-23 confirmatory factor analysis. Hayes & Preacher’s macro applied assess mediation moderation. results show value significantly directly learning, but irritation negative effect. Additionally, have direct significant informativeness an insignificant impact. supported as mediator, while confirms its moderator. offers theoretical practical implications.